Casino Technology Adds Depth to Playtech Software
February 3, 2014
Online casino software companies are constantly in competition with each other to try to create some of the best games available. The idea is that the better the games produced, the more money they will make because their games will be more in demand from both operators and players alike. The problem with this approach is that some online casino software developers are much more established than others. This creates a situation where, no matter how good the games are, a company with much more experience and a larger reach will always have an advantage.
What this does is it creates a different type of dynamic where the smaller companies have incentives to work with larger companies and vice-versa. The idea here is that larger and older companies can benefit from adding the games and new perspectives that the smaller and younger companies can provide. With this idea in mind, it's no surprise that Playtech has signed a deal with Casino Technology to use some of their games. Games Technology will be hosting five of their most popular titles on the Playtech software platform as a part of this deal. This is a big deal for players at Playtech-powered sites who will be able to get a better selection of games in the process.
Playtech COO Shay Segev said, "Playtech is extremely excited to work with Casino Technology. As a proven games expert in the European market, we are certain the games offered by Casino Technology through our channels will provide a strong competitive advantage to our licensees and will allow them to attract additional players across all platforms. We strongly believe the integration of Casino Technology's games with our cross-platform solution will create the ultimate player experience and will contribute tremendously to our one stop shop solution and retail offering in particular. We are looking forward to presenting these games at ICE in February this year."
Playtech is one of the two top casino software development companies in the world, so when they partner with a smaller company to provide new games, it's a pretty big deal. They currently have hundreds of games available, many of which come from smaller game developers like Casino Technology, and this has helped to get a lot of different titles from different perspectives. When you're able to pick and choose the best games from these smaller developers, you end up with an excellent selection overall.